Speed Dating, as a single word, is a registered trademark of Aish Ha Torah.
Speed dating, as two separate words, is often used as a generic term for similar events.
As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
The disadvantage is people do not actually meet one another.
One of the advantages that speed dating has over online speed dating and online dating in general is that when being face to face with someone, one gets a better sense of who they are due to their body language, gestures, tonality and more.
Participants can come alone without feeling out of place; alternatively it is something that women who like to go out in groups can do together.Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.There have been several studies of the round-robin dating systems themselves, as well as studies of interpersonal attraction that are relevant to these events.Other studies found speed-dating data useful as a way to observe individual choices among random participants.